For all the talk of film and video game synergy, you 
don’t see a lot of real world applications. Now, Sony’s putting its money where its mouth is.
The company will include a demo for the upcoming “Resistance 3” in the Blu-ray release of “Battle: Los Angeles”. The game is expected to hit store shelves in September.
With gigantic franchises like Call of Duty and 
World of Warcraft in its back pocket (which apparently has a Guitar Hero-sized hole in it), Activision has a firm grip on the adult audience. Now it’s looking to add children to its customer base.
The company has announced a reboot of the long-running Spyro the Dragon franchise, and aims to combine the video game world with physical toys.
Chris Morris: Journalist 