Retail video game sales 
nosedived in July, hitting their lowest level since October 2006.
Year over year sales were down 26 percent, with declines across the board in all hardware, software and accessories — and no breakout hits. While July is often a slow month for the industry, the dip in software sales was more than twice as bad as Wall St. analysts were predicting.
There’s often a summer lull 
in the video game space, but this is taking things a little too far. Video game retail sales were down 26 percent in July, hitting their lowest levels in almost five years.
It was, frankly, a bloodbath for the industry. Physical game sales came in more than twice as bad as predicted, dropping 17 percent to $336 million and hardware sales plunged 29 percent. It was also a month where some seemingly bulletproof franchises were shot down.
Chris Morris: Journalist 