According to the Chinese calendar, 2013 is the year of the snake. But in Kyoto, Japan — the headquarters of Nintendo — it’s officially the year of Luigi.

Nintendo president Satoru Iwata made the announcement in a direct broadcast to fans, even going so far as to wear Luigi’s trademark hat throughout his segment of the broadcast. (Nintendo of America president Reggie Fils-Aime, it should be noted, declined to wear the headgear, denying Luigi some Valentine’s love.)

Read more at Yahoo! Games