Why Hollywood needs to focus more on Facebook

Facebook’s a great way to waste 10-15 minutes. You can catch up with friends. You can let everyone know about the mundane details of your day. And you can learn more about your favorite brands and entertainment content.

Unfortunately, that 10-15 minutes often ends up being a lot longer per day – and, as a result, social media has grown into a viable threat to entertainment companies who are alredy fighting for viewers’ attention.

Read more at Variety’s Technotainment blog

Google/Miramax deal in the works?

While the networks and other content providers are throwing up hurdle after hurdle to slow Google TV, the search engine giant is looking for new ways to ensure the service stays relevant.

The Wall Street Journal reports Google is in talks with the holding company that’s in the process of aquiring Miramax to license the digital rights to the studio’s entire film catalog. If successful, the films would be available two ways: Via paid rental on YouTube and, for older catalog titles, free to watch, with ads.

Read more at Variety’s Technotainment blog