There’s little doubt that today’s launch of “Call of Duty: Modern Warfare 3” will set new entertainment industry records for first week revenues. But to put things in perspective, here are a few numbers – some hard, some estimated by analysts –showing how big of a monster this franchise has turned into.
If you thought that guy who bid $1,725 for an early copy of Call of Duty: Modern Warfare 3 was a bit too eager to play the game, you ain’t seen nothin’ yet.
Over the weekend, two separate delivery trucks carrying copies of the heavily-anticipated shooter were hijacked in France. French police estimate the stolen shipments to be worth roughly 780,000 euros (about $1.1 million).
Jonah Hill (“Superbad”) and Sam Worthington (“Avatar”) headline the campaign’s new installment – with a quick cameo from Orlando Magic center Dwight Howard. And it’s just as heart pounding as the original.
Call of Duty fans are a dedicated bunch. So when word escaped earlier this week that certain Sears and K-mart locations had mistakenly put upcoming release Modern Warfare 3 on sale early, they descended, buying what they could before the store realized its error.
And, true to form in the gaming world, a few cash-strapped types immediately put those copies up for sale on eBay. Some went for a couple hundred dollars, but one lucky seller saw a bidding war erupt — and may have walked away with $1,725 for his copy.
For the past few months, the war of words between Activision and Electronic Arts over their respective modern military shooters has been intense, to say the least. EA has been eager to unseat Call of Duty from its king-of-the-hill spot and hasn’t shied away from trash talking to do so.
On Tuesday, the company’s best bet to accomplish this — Battlefield 3 — will hit store shelves. And while EA’s marketing machine is about to go into overdrive, analysts say the fight may be over before it starts.