Netflix has lowered its subscriber estimates by 1 million people for the third quarter, the first sign that the consumer backlash over its drastic price changes is negatively impacting the film streaming/rental service.

In a note to investors, the company lowered the expected number of DVD-only customers from 3 million to 2.2 million, while ratcheting down the number of projected streaming customers from 10 million to 9.8 million. The number of customers using both services is expected to remain unchanged.

Read more at Daily Variety