What to expect from Apple’s product launch event on Thursday

After applethe widely acclaimed introduction of the iPhone 6, Apple Watch and Apple Pay a month ago, Tim Cook is ready to take a victory lap. But the energy surrounding this week’s expected roll out of a new slate of iPads and new MacBook and iMac models is significantly lower than that of a month ago.

Unlike September’s big iPhone, Apple Watch reveal, this time there don’t appear to be any paradigm shifting announcements in store.

Read more at Reuters

iPhone 6: What does Apple have to reveal Tuesday to stay on top?

It’s apple eventbeen a while since we’ve had a true ‘Apple moment’ at one of its press events. Tuesday’s expected introduction of the iPhone 6 (and possibly more) could end that drought.

All signs indicate Apple plans to come out swinging this time — determined to regain the attention of former customers who have drifted toward larger Android devices in recent years.

Read more at Reuters.com