What to expect from Apple’s product launch event on Thursday

After applethe widely acclaimed introduction of the iPhone 6, Apple Watch and Apple Pay a month ago, Tim Cook is ready to take a victory lap. But the energy surrounding this week’s expected roll out of a new slate of iPads and new MacBook and iMac models is significantly lower than that of a month ago.

Unlike September’s big iPhone, Apple Watch reveal, this time there don’t appear to be any paradigm shifting announcements in store.

Read more at Reuters

New iPhones “on par with next-generation consoles” – Gibeau

Frank apple-watchGibeau and his team at EA Mobile spent their Tuesday like a lot of other tech enthusiasts: Grumbling about the quality of Apple’s stream of the iPhone 6 and Apple Watch reveal.

The group gathered en masse in a conference room, as it does with every Apple reveal, to watch a broadcast that faded in and out (and occasionally came through in Chinese). But while the rest of us were gnashing our teeth in frustration, the mobile teams were already riffing on ideas about what they could do with the technology being introduced.

Read more at GamesIndustry.biz

iPhone 6, Apple Watch and Tim Cook all impress, but questions remain

Tim tim cookCook has had his first Steve Jobs moment.

With Tuesday’s introduction of the new iPhone 6 line, Apple Pay and Apple Watch, the company’s CEO escaped the public shadow of his revered predecessor. Now the question is: Can he deliver in the same impressive fashion?

Read more at Reuters.com

iPhone 6: What does Apple have to reveal Tuesday to stay on top?

It’s apple eventbeen a while since we’ve had a true ‘Apple moment’ at one of its press events. Tuesday’s expected introduction of the iPhone 6 (and possibly more) could end that drought.

All signs indicate Apple plans to come out swinging this time — determined to regain the attention of former customers who have drifted toward larger Android devices in recent years.

Read more at Reuters.com