Vivendi might be getting more serious about offloading Activision-Blizzard.

Reuters reports the French conglomerate has been in talks with a number of video game (and mass media) companies about a potential sale of the industry’s top seller.

That makes for a good headline – and I have no doubt about Reuters’ report, but as the industry works itself into a frenzy trying to guess whether Microsoft, Time Warner, or Tencent will be the new home of Call of Duty and Diablo, too many people are failing to scratch the surface.

Read more at Gamasutra