Social game maker 
Zynga’s much anticipated debut on Wall St. didn’t go quite as well as planned Friday.
The company finished the trading day at 9.50, 5 percent below its offering price – as investors, fearful of a new tech bubble, steered clear and analysts ripped the company on growth concerns.
Zynga’s debut 
on Wall Street Friday is the largest from a U.S. company since Google went public in 2004 — and it has been one of the most widely anticipated stock offerings of the year.
But if early trading is any indication, anticipation doesn’t translate into interest.
[Though Zynga’s upcoming 
$1 billion IPO is lower than expected based on previous reports and market cap valuations, Gamasutra’s Chris Morris explains why the company is playing it smart with its low share prices.]
Five months after announcing its intention to go public, Zynga is about to make the splash, but it’s doing so with a much smaller splash than most people expected back in July.
Back then, when the market was teasing investors with a head fake of stability, analysts, and the financial media (along with most of the gaming industry) expected the company to raise between $1.5 and $2 billion – with an accompanying market cap of $15 billion and $20 billion. But when shares begin trading Dec. 16, the company will only seek $1 billion – and have a maximum market cap of $7 billion.
Chris Morris: Journalist 