(Note: I do not choose the headlines on Daily Variety stories.)

Two years ago, Microsoft announced plans to compete against television programmers on their own turf. On Thursday, the company conceded the first round to the networks.

After two successful seasons, the Microsoft has cancelled “1 vs. 100,” an online adaptation of the Endemol-created NBC gameshow. The game was the centerpiece of an experiment called Xbox Live Primetime — a scheduled series of interactive games that represented the videogame industry’s first serious foray into turf dominated by TV. It was a hit, too, setting a Guinness World Record for the most simultaneous contestants in a gameshow at 114,000.

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