Microsoft has known for a while that the trick to getting the 
Xbox 360 integrated into people’s living rooms is to load it with non-gaming features.
It’s a strategy that was worked well for the company. Family members that don’t like video games can still find plenty of other entertainment options on the console. Now, though, Sony is quickly following suit – and expanding on those features – which could give it an advantage as the industry prepares for a crucial holiday season.
Chris Morris: Journalist 