Nielsen: Video game ads are unusually effective

As if the television industry didn’t have enough to worry about with video games stealing eyeballs away from its programming, now it might have to worry about advertisers jumping ship as well. 

A new study from Nielsen of six EA Sports titles found that in-game ads for Gatorade boosted household dollars spent on the sports drink by 24 percent.

Read more at Variety’s Technotainment blog