Study: Video game ads boost real world sales

While ads in video games may not be popular, they are effective.

A new study by Nielsen finds that targeted advertising can result in a substantial increase in sales – and that could spur companies who have been sitting on the fence to jump into the gaming world.

The study looked at in-game Gatorade ads in six EA Sports titles, including the last two installments of the company’s “NHL” franchise and the 2007, 2008 and 2009 versions of “NBA Live”. People who played those games increased their household dollars spent on the sports drink by 24 percent.

Read more at Yahoo! Games