While Microsoft’s previous efforts in mobile technology haven’t generated a lot of support or enthusiasm, the company is incorporating a variety of entertainment elements into its upcoming phones — which could be key to winning marketshare.

A trio of handsets featuring Windows Phone 7 — which many analysts feel is the company’s last chance to make a real impact in the mobile space — will hit AT&T stores on Nov. 8. Other carriers will follow shortly thereafter. (Some European customers will get the phones on Oct. 21.)

Read more at Daily Variety