The Money Making Game #3: Is OnLive the Next Big Thing?

We certainly have no problem getting caught up in the fun of playing games, but the people who create them have their pocketbooks to worry about, too. In this column, finance expert and GameSpy contributor Chris Morris guides you through the tricky corridors the gaming industry’s financial side, touching on big-time business decisions and how they matter to the common gamer.

OnLive’s initial announcement of its self-titled, gaming-on-demand service prompted a lot of skepticism. With vaporware services like Phantom still fresh on the brain, gamers didn’t trust the company’s claims of immediate streaming and strong publisher support.

Even the inclusion of CEO Steve Perlman — who previously led development on the technology behind QuickTime and founded WebTV — didn’t do much to lower eyebrows about the project. Infinium Labs’ Phantom, you’ll recall, had Xbox co-founder Kevin Bachus running the show.

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