There’s no doubt that Apple’s latest iteration of the iPad
is a hit with consumers. Day one sales are estimated at 500,000 or above and people are still lining up outside their nearest Apple store to get their hands on one.
But the iPad 2 is entering a much different world than its predecessor. And while Apple still holds a commanding market share position, it may be in for a much tougher fight this time around.
Chris Morris: Journalist 