AOL’s Cambio budgets big for original content

Cambio isn’t a household name amongst most adults, but your tween may be familiar with it. Now AOL’s interactive entertainment site is hoping to boost its Q factor with some high profile partnerships and a warchest earmarked for original programming.

The site re-launched today, announcing partnerships with several industry heavyweights including Mark Burnett, Warner Bros. Digital Distribution and Dolphin Digital Media. And while the Burnett relationship might turn the most heads, it’s the Dolphin Digital one that could have the biggest impact.

Read more at Variety’s Technotainment blog

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s