AOL’s Cambio budgets big for original content

Cambio isn’t a household name amongst most adults, but your tween may be familiar with it. Now AOL’s interactive entertainment site is hoping to boost its Q factor with some high profile partnerships and a warchest earmarked for original programming.

The site re-launched today, announcing partnerships with several industry heavyweights including Mark Burnett, Warner Bros. Digital Distribution and Dolphin Digital Media. And while the Burnett relationship might turn the most heads, it’s the Dolphin Digital one that could have the biggest impact.

Read more at Variety’s Technotainment blog