Modern Warfare 3: 5 days, $775 million

The records keep tumbling for Modern Warfare 3.

Activision’s action shooter has set a new standard for the entertainment industry, earning more than $775 million in five days, beating all gaming, theatrical and book sell-through totals. The previous record, not surprisingly, was last year’s “Black Ops” installment of the Call of Duty franchise, which took in $650 million.

Read more at Variety’s Technotainment blog

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