‘Modern Warfare 3’ tops $1 bil in 16 days

Activision’s “Call of Duty: Modern Warfare 3″ has joined the billion dollar club — after just 16 days on store shelves, setting yet another entertainment industry record.

James Cameron’s “Avatar” was the previous record holder for a property to hit the $1 billion sales mark. It took a day longer than the action/shooter video game to achieve that, however. (“Black Ops,” the previous game in the “Call of Duty” series, took six weeks to hit the number.)

Read more at Daily Variety

Modern Warfare 3: 5 days, $775 million

The records keep tumbling for Modern Warfare 3.

Activision’s action shooter has set a new standard for the entertainment industry, earning more than $775 million in five days, beating all gaming, theatrical and book sell-through totals. The previous record, not surprisingly, was last year’s “Black Ops” installment of the Call of Duty franchise, which took in $650 million.

Read more at Variety’s Technotainment blog