James Cameron’s “Avatar” was the previous record holder for a property to hit the $1 billion sales mark. It took a day longer than the action/shooter video game to achieve that, however. (“Black Ops,” the previous game in the “Call of Duty” series, took six weeks to hit the number.)
Activision’s action shooter has set a new standard for the entertainment industry, earning more than $775 million in five days, beating all gaming, theatrical and book sell-through totals. The previous record, not surprisingly, was last year’s “Black Ops” installment of the Call of Duty franchise, which took in $650 million.