For 
Activision-Blizzard, hell on earth meant a cash bonanza in May. For every other video game publisher, it was just hell.
The PC/Mac blockbuster Diablo III was the month’s top selling video game — even without taking in the title’s (presumably substantial) digital sales. But demand for the long-in-development action role-playing game couldn’t prop up the industry’s sales charts.
Chris Morris: Journalist 