As Nintendo prepares to launch its latest videogame console this holiday season – and Microsoft and Sony continue to prep theirs for an expected 2013 launch – a new competitor for the living room is threatening to steal their thunder.

Ouya – an upstart technology firm with some big industry names behind it – is bypassing traditional financing methods and relying on crowd funding to raise capital. And gamers can’t seem to hand over their money fast enough.

Read more at CNBC.com