Beyond Films, Here’s How Disney Will Cash in on Lucas Deal
The surprise acquisition of Lucasfilm by Disney Tuesday will certainly shake up the film world, but the deal also looks set to have substantial ripple effects in other parts of the entertainment industry.
Disney and Lucasfilm both have video game studios. Both have substantial licensing arms. And both have advanced technology divisions that lead the industry. The impact from those units, say experts, could make the deal’s $4 billion price tag look like a bargain.