Qualcomm 
brought the stars out at its first pre-CES keynote speech.
CEO Dr. Paul Jacobs is only the third person to kick off the show (Microsoft’s Bill Gates and Steve Ballmer have done it every other year). And, perhaps realizing the pressure, he opted to punch up his discussion of the mobile generation with appearances by over a half dozen celebrities from the movie, music, sports and political worlds.
Chris Morris: Journalist 