In 
2003, Nokia had a plan.
Recognizing the enormous market the Nintendo Game Boy Advance was attracting—and being cognizant enough to realize that mobile games at the time were, frankly, terrible— the company unleashed the N-Gage, a cellphone capable of playing video games that had a graphical quality previously unseen on mobile devices.
The idea was sound—but the reception wasn’t exactly what they expected. The N-Gage was jeered by gamers (its intended audience). Web pages mocking its taco-shaped design quickly became an Internet sensation. And reviews were harsh. A redesigned model came out a year later, but it was too late. The N-Gage eventually became yet another disruptive technology that failed to connect with its audience.
Chris Morris: Journalist 