Any console going up against Sony, Nintendo and Microsoft faces an enormous challenge. And no one knows that better than Ouya founder Julie Uhrman.

The Ouya console, an Android-based console videogame system that will sell for $100, is looking to shake up the gaming biz by eschewing the growing world of mobile to focus on the television as its primary platform. While some have questioned the plan, Uhrman said there was never any doubt from the company which raised nearly $8.6 million from Kickstarter.

Read more at Daily Variety