After seven years, Sony is ready to pull the plug on the PlayStation 3, clearing shelves this fall for the PlayStation 4.

As expected, the PS4 features improved graphics performance over its predecessor, but unlike the PS3, which relied on hardware superiority to woo customers, the new system will focus on other elements as well to lure players away from competing consoles from Microsoft and Nintendo — as well as platforms from Apple and other companies. No price has yet been disclosed.

Read more at Daily Variety