Not too long ago, many people believed Facebook was the Next Big Thing in gaming. Developers debated it — sometimes ferociously — at conventions, while venture capitalists couldn’t fund the companies making those games fast enough.
But over the past few months, the air seems to have been let out of Facebook’s tires. Major publishers are withdrawing their support. Pop culture breakouts like Farmville are far and few between. Most damningly, players seem to have moved on to other diversions.