On an average day at Electronic Arts, players of the video game publisher’s hit title “Battlefield 3” create over one terabyte (TB) of data. In the course of a month, the company will collect more than 50 TB from its respective titles.

For a long time, that information wasn’t immediately harvested. Certainly, it would be sifted through as planning began on a sequel, but that was about it. Eighteen months ago, however, the company realized it was ignoring valuable data, and launched a program to change that.

Today, that program is quickly becoming one of EA’s most valuable assets.

Read more at CNBC.com