Gamers: Your man cave is being monitored
On an average day at Electronic Arts, players of the video game publisher’s hit title “Battlefield 3” create over one terabyte (TB) of data. In the course of a month, the company will collect more than 50 TB from its respective titles.
For a long time, that information wasn’t immediately harvested. Certainly, it would be sifted through as planning began on a sequel, but that was about it. Eighteen months ago, however, the company realized it was ignoring valuable data, and launched a program to change that.
Today, that program is quickly becoming one of EA’s most valuable assets.