On an average day at Electronic Arts, players of the video game publisher’s hit title “Battlefield 3” create over one terabyte (TB) of data. In the course of a month, the company will collect more than 50 TB from its respective titles.
For a long time, that information wasn’t immediately harvested. Certainly, it would be sifted through as planning began on a sequel, but that was about it. Eighteen months ago, however, the company realized it was ignoring valuable data, and launched a program to change that.
Today, that program is quickly becoming one of EA’s most valuable assets.
Read more at CNBC.com
The Sith are doing a number on the Horde.
Blizzard Entertainment has acknowledged that the December launch of EA’s Star Wars: The Old Republic is a notable part of the reason subscriptions to World of Warcraft have been on the decline lately.
Read more at Yahoo! Games
Gamasutra editor-at-large Chris Morris examines Activision’s move to bring a subscription option toCall of Duty players, and how the decision could hint at a wider subscription strategy at the publisher.
So now it’s official. The long-awaited (and, in some cases, long-feared) subscription service for Call of Duty is a reality. And while players pore through the previews and press release to determine exactly what Elite entails, I’m finding it a lot more interesting to look further down the road.
Make no mistake, Elite is a bold move by Activision – and one that could ultimately change the way the industry operates when it comes to user communities and digital add-ons.
Read more at Gamasutra
The long-rumored subscription service tied to the hit Call of Duty franchise is finally reality. And that has some gamers worried and confused.
Activision has formally unveiled Call of Duty: Elite, a premium service that adds a social layer and exclusive content – along with a monthly fee – to the popular shooter. But the addition of that fee and the features the publisher have discussed have muddied the waters a bit around the franchise. Here are some answers to some of the biggest questions:
Read more at Yahoo! Games
Paramount Pictures has teamed with browser-based game developer Funtactix to create an online game based upon its upcoming animated feature “Rango.”
The game, dubbed “Rango: The World” will bow alongside the film on March 4 and allow fans to create an avatar and explore the movie’s world with friends and strangers. Players will interact with characters from the film – minus Johnny Depp’s titular chameleon – and complete quests and play minigames.
Read more at Variety’s Technotainment blog