Xbox One-80: Behind Microsoft’s multiple about-faces
Strategies for video game console are typically planned years in advance, but the course has been anything but clear for the Xbox One. In the months since Microsoft introduced the next-generation system, the company has made four major policy reversals—and there’s no telling if it’s done yet.
At stake is Microsoft’s leadership position in the $70 billion video game industry. For the past 30 months, the Xbox 360 has topped console hardware sales, but Sony’s PlayStation 4 is resonating with gamers as the next generation looms. And investors are trying to determine whether the Xbox team is scrambling to catch up or is simply showing a willingness to preemptively respond to market feedback.