The early advisor to Rovio talks to THR about how the region’s focus on mobile design, social integration and upselling features led to Candy Crush and Angry Birds: “These games fill that bite-size need sitting on a line, on a tarmac, in a waiting room, or during a commercial.”
The rise of mobile gaming has created a new center of power in the gaming world: Scandinavia.
Led by companies such as Rovio (Angry Birds) and Supercell (Clash of Clans), developers there are leading the way in mobile aesthetics, gameplay and monetization.