SXSW: Forget Music and Movies, Interactive Is Where the Drama Lies

South sxsw-interactiveby Southwest may be a haven for music and film lovers, but it has increasingly become known as a geek hotspot.

SXSW Interactive, now entering its 21st year, officially surpassed the music festival in terms of paid attendees in 2010, with 14,251 people on hand. Three years later, the Interactive conference welcomed twice that number.

Read more at Variety

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