Every industry has its critics, but few are quite as vocal as an enraged video gamer whose game has just inexplicably stopped working—especially when a new console or game is involved.
With consumer expectations set high, and the demand for instant gratification pressing, irritating problems—like new games going on the fritz, or screens blacking out—can be magnified, and consumers’ tempers can be short. Customer service wait times can feel epic, and some problems never seem to get fixed.
Add the echo chamber of social media, and one can get the impression that video game companies are uniquely bad when it comes to customer service. But is that true?