Google is undeniably a big deal, and analysts believe it’s only getting bigger. Ten years after it went public, the search and advertising giant has become an indispensable part of many people’s daily lives.

With a healthy cash stockpile on hand, an active venture capital arm and a cache that’s unrivaled in the online world, Google should be able to not only maintain its king of the hill status, but expand upon it over the next decade, analysts say.

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