Microsoft’s ‘Halo’ effect: Hunting for the next game hit

In MicrosoftNextHitthe Xbox universe, there’s “Halo” —and there’s everything else. The venerable franchise has sold more than 60 million copies to date and shows no signs of slowing down.

While the Master Chief and his crew cast a big shadow, Microsoft has actually put together a strong catalog of other go-to franchises along the way, including “Gears of War” and “Fable”. In late October, it published its latest effort to build another franchise: “Sunset Overdrive”.

Read more at CNBC.com

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