The 
owners of a porn website that shares the name as Amazon’s Fire TV set-top box are turning up the heat.
Florida-based WREAL is suing Amazon for alleged trademark infringement, asking a U.S. District Court judge to force the company to change the product’s name and to hand over all profits Fire TV has generated thus far.
Someone 
looking for information on Amazon’s new Fire TV on the Web might be in for a bit of a shock. The video streaming and gaming set-top box shares a name with a porn site.
The media and retail giant on Wednesday announced its Fire TV, an attempt by the company to grab a spot in the living room to promote its own content services.
Consumers, however, who enter firetv.com (NSFW) into their browsers (rather than searching for information about the product on Amazon’s home page) will get something very different. Rather than offering information about Fire TV, the site is the home of a video-on-demand pornography service.
Chris Morris: Journalist 