Apple to offer iPhone 4 users free cases

Stung by ongoing media criticism and consumer complaints over the iPhone 4’s antenna, Apple has announced it will offer a free case to the more than 3 million people who have bought the device since its launch three weeks ago – and anyone who buys one for the next two-and-a-half months. 

Users who have already purchased a bumper or case for the device will receive refunds – and the free case offer will extend to anyone who buys an iPhone 4 through Sept. 30. It also is offering a full refund for people who return their iPhone within 30 days of purchase, waving the restocking fee.

Read more at Variety’s Technotainment blog

Apple to address iPhone 4 issues Friday

The iPhone launch might have been the biggest in Apple’s history, but it has also been marred by numerous complaints about the device’s antenna. Now, Apple appears ready to discuss consumer concerns and perhaps announce what it plans to do to address those issues. 

The Cupertino-based company will hold a press conference Friday at 10am. It has declined to give details about who will speak or what will be addressed.

Read more at Variety’s Technotainment blog

First impressions: Hulu Plus

Hulu is finally expanding beyond your PC’s monitor, but if you want to take advantage of the service, it’s going to cost you. For the past week, we’ve been running Hulu Plus, the site’s subscription service, through its paces as it ramps up for a broad launch. And we’ve come to a few preliminary conclusions. 

We say preliminary since this is a service that’s still in beta – and there’s still time to improve some of the bugs. On the whole, though, Hulu Plus is a content-packed service that gets a lot of things right. And its portability, especially via the iPad, is a welcome and long overdue feature that might be enough to get some people to pony up the $10 monthly charge. It’s far from perfect, though, and there are a few stumbling blocks that could keep others sitting on the fence even after Hulu opens the service up to everyone.

Read more at Variety’s Technotainment blog

Disney makes a big play in the mobile space

Disney hasn’t been a big force to date in the mobile gaming space – but that’s about to change. 

The company has acquired music rhythm game maker Tapulous, makers of “Tap Tap Revolution” for an undisclosed sum. It’s a deal that’s not dissimilar to the acquisition of Wideload Games last September in that it give the company an individual who’s a leader in his segment of the industry.

Read more at Variety’s Technotainment blog

iPhone 4 sets sales record

The iPhone 4, which went on sale Thursday, has set a new bar for Apple products. The company sold 1.7 million units of the device in its first 72 hours of availability – a number it could have vastly exceeded if it had been able to keep up with supply. 

The sales numbers come from pre-orders and sales at Apple stores nationwide. But the company gets a second bite at the apple today, when the iPhone 4 goes on sale at AT&T stores. Demand is so strong that people lined up outside of the cell phone carrier’s retail locations this morning, so they could finally get their hands on the phone. Some lines reportedly were over 100 people long.

Read more at Variety’s Technotainment blog

The second half of Apple’s one-two punch

If you have even a passing curiosity in the tech world, you probably heard that the iPhone hits stores today. And even if you didn’t, there’s a fair chance you passed a long line of people at your local Apple store. 

This fourth phone from the company in four years is already a phenomenon. Pre-orders were 10 times higher than previous products, including last year’s 3GS. (600,000 preorders were logged on the first day.) It got so bad, in fact, that Apple’s site had to keep moving back the ship date for people ordering online, as it was unable to keep up with demand.

Read more at Variety’s Technotainment blog

Apple rolls out the iPhone 4

Going in to the keynote of today’s Worldwide Developer Conference, pretty much everyone knew Apple would be rolling out its fourth generation iPhone. But the Cupertino-based company still managed to spring a few surprises on the crowd.

The iPhone 4, which goes on sale June 24 – will have a host of new features, including the ability to shoot high definition video and easily edit it on the phone. The device will record video at resolutions of up to 720p, shooting at 30 fps – making the new iPhone a possible tool for guerilla video shoots from indie filmmakers.

Read more at Variety’s Technotainment blog