Blizzard
Entertainment was hoping Mists of Pandaria, the latest World of Warcraft expansion pack, would help shore up the game’s rapidly declining subscription numbers.
But so far, it’s far from clear if the game is finding an audience.
Blizzard’s cash cow
is starting to produce less milk.
Subscriptions for World of Warcraft fell to 10.3 million at the end of September, the company announced in its quarterly earnings call Tuesday. That’s a drop of 800,000 subscribers — or more than 7 percent of its customers — in just three months.