Netflix adding video games to its rental options

For years, customers and analysts have pestered Netflix to add video games to its rental operation. In a few weeks, they’ll finally get their wish.

Netflix has announced plans to add titles for the Xbox 360, PlayStation 3 and Wii to its catalog in the coming weeks. The new options will come as part of the company’s plan to split off its DVD-by-mail service into a separate brand and website called Qwikster.

Read more at Yahoo! Games

Netflix to spin off DVD-by-mail business

Netflix plans to separate its streaming and rental-by-mail businesses into separate divisions in the coming weeks.

The company hopes the new division, dubbed ”Qwikster,” will help it stabilize its subscriber base and revive its share prices. To help revive consumer interest, the company plans to add video games to its rental options as well.

Also in the note, CEO and co-founder Reed Hastings acknowledged the overwhelming negative feedback to recent price changes at the company, saying ”I messed up. I owe everyone an explanation.”

Read more at Daily Variety