Rock music’s new heroes: Lady Gaga and…big data?

The lady gagadigital world has done more than change the way music is delivered to fans. It has revolutionized how labels find new acts and position existing ones.

While the days of scouts stumbling across the next big artist in a darkened bar are not completely gone, they’re quickly being replaced by deep data mining. And agents and labels are increasingly leaning on social media to help guide a performer’s career.