The news that 
Nintendo will lose money this fiscal year for the first time in its history as a publicly traded company wasn’t entirely unexpected, but that didn’t make it any less shocking.
It was a rapid fall from the top of the gaming hill for the company, hastened by weak sales of the Wii and DS and the tepid reception to the 3DS. Investors weren’t happy, raising some questions about whether president Satoru Iwata’s job might be at risk.
[In an interview with Gamasutra editor-at-large Chris 
Morris, Nintendo’s Satoru Iwata says his company began thinking about the Wii U right after the Wii’s launch, and outlines the firm’s home console and software pricing strategies.]
Hindsight’s a funny thing.
Given the staggering out-of-the-gate success Nintendo saw with the Wii, you might have expected the company to push back its next generation planning for a year or two to focus on ensuring third-party partners understood how best to succeed on the Wii, ultimately extending its appeal in the market.
While some E3 show goers 
might be willing to wait five hours or more to get a few minutes of hands-on time with Nintendo’s recently unveiled next-generation console, investors were less enthusiastic about the Wii U.
The company’s stock fell 5 percent the day it showed off the system—and was down another 7 percent on Wednesday. In an interview at the E3 trade show, Nintendo’s global president Satoru Iwata said he felt investors were overreacting.
Chris Morris: Journalist 