Frank Gibeau and his team at EA Mobile spent their Tuesday like a lot of other tech enthusiasts: Grumbling about the quality of Apple’s stream of the iPhone 6 and Apple Watch reveal.
The group gathered en masse in a conference room, as it does with every Apple reveal, to watch a broadcast that faded in and out (and occasionally came through in Chinese). But while the rest of us were gnashing our teeth in frustration, the mobile teams were already riffing on ideas about what they could do with the technology being introduced.