Tag Archives: will.i.am

Ubisoft sues The Black Eyed Peas

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Ubisoft is laying a legal Boom Boom Pow on their highest profile musical partner.

The publisher has filed a breach of contract suit against The Black Eyed Peas, saying the band failed to approve an iOS version of their console game, The Black Eyed Peas Experience. Ubisoft is seeking over $1 million in damages from BEP Music, the company that holds the trademark for the band, according to Courthouse News Service.

Read more at Yahoo! Games

Intel’s latest employee: will.i.am?

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Intel is taking a page from Polaroid’s playbook: Grab a hot musician, give them an official sounding title and hope the PR blitz surrounding that will result in something good.

With the camera company having already snapped up Lady Gaga, the chip maker went with Black Eyed Peas front man will.i.am. His title: Director of Creative Innovation. His duties: No one seems to have any freaking idea.

Read more at Variety’s Technotainment blog