50 Cent partners with Intel to create smart earbuds

If 2015 International CESApple hadn’t paid $3 billion for Beats headphones last May, 50 Cent might never have partnered with Intel.

The rapper, whose real name is Curtis Jackson, unveiled a partnership between the chip giant and his SMS Audio at this year’s Consumer Electronics Show, introducing the SMS Audio BioSport In-Ear Headphones.

Read more at the New York Post

Building Blocks of the IOE: Next-Gen Chips Designed for (Literally) Everything

Smart IOE-techdevices can only get smarter if the chips powering them get more powerful. And that’s leading to a renewed arms race among microchip manufacturers.

Both Intel and ARM have introduced new processors for integrated devices — from refrigerators to cars — designed to help connected devices generate and transmit data. And both are hoping the technology serves as a building block for a wide variety of applications.

Read more at Wired.com

What Microsoft may be up to with the next Kinect

Microsoft kinectmay have led the charge in gesture and voice recognition in the home with Kinect, but the competition is coming fast.

And given the growth in this market—user interface is expected to top $25 billion by 2016, according to Visiongain—there’s no shortage of interest in what the company may announce at its Microsoft Build event in April, where the company is expected to focus in part on Kinect 2.0 for Windows.

Read more at CNBC.com

Intel pacts with Comcast for Xfinity programming

After variety-logolaunching a new category of computers called Ultrabooks at last year’s Consumer Electronics Show, Intel is now focusing on hyping what’s inside.

Company touted a new deal with Comcast that will provide the cabler’s Xfinity TV-based programming to Ultrabooks, all-in-one PCs, smartphones and tablets that use Intel’s chips through live streams and on demand options.

Read more at Daily Variety

What does the future hold for laptop PCs?

Intel’s Sandy Bridge technology is less than a year old, but the next big thing already appears to be on the horizon.

The company showed off prototypes for its “Ivy Bridge” processors this week at its Intel Developer Forum and the early word is encouraging – with faster speeds, lower power consumption and amazing battery life.

Read more at Variety’s Technotainment blog

What’s next in technology – and why it matters to Hollywood

Intel’s introduction of its Sandy Bridge chip technology in January was a breakthrough for the computer industry. Suddenly, transferring HD video between devices wasn’t an arduous affair and the chip came with security protocols that were enough to impress even jaded studios – who agreed to begin offering HD versions of film online the same day they hit DVD and Blu-ray – a first for the entertainment industry.

To quote Bachman Turner Overdrive, though, you ain’t seen nothin’ yet.

Read more at Variety’s Technotainment blog

The Creator’s Project launches studio

The Creator’s Project, a creative showcase initiative created by processor giant Intel and media company Vice (which is behind Vice Magazine and VBS.tv), is undergoing a dramatic expansion.

The initiative will today announce the launch of a multi-million dollar major studio that will produce multimedia works for leading and emerging talents from the art, film, design and music worlds.

Read more at Variety’s Technotainment blog

Trouble hits Intel’s Sandy Bridge

Intel’s Sandy Bridge chip was perhaps the most impressive thing at this year’s Consumer Electronics Show, but the rollout of the next generations processors has hit a stumbling block.

Intel today announced it had discovered a flaw in a support chip that works with next generation – or so-called Sandy Bridge – processors, and has suspended shipments and will be replacing those that have already shipped with the affected support chip.

Read more at Variety’s Technotainment blog

Intel’s latest employee: will.i.am?

Intel is taking a page from Polaroid’s playbook: Grab a hot musician, give them an official sounding title and hope the PR blitz surrounding that will result in something good.

With the camera company having already snapped up Lady Gaga, the chip maker went with Black Eyed Peas front man will.i.am. His title: Director of Creative Innovation. His duties: No one seems to have any freaking idea.

Read more at Variety’s Technotainment blog

7 Game Changers of CES 2011

With more than 2,700 companies displaying new products at the 2011 Consumer Electronics Show in Las Vegas, there’s a lot of competition for attention. While many are fighting for a coveted “Best of Show” nod, that label is too often given to products that simply have a “cool” factor but won’t necessarily have a lasting impact.

So as we’ve wandered the floor this year, we’ve kept our eyes open for items that can have a momentous impact on their market segments. Here are a few gadgets we think will move beyond novelty status.

Read more at CNBC.com