Ubisoft dips its toes into Hollywood’s waters

Ubisoft may first and foremost be a video game studio, but as the industry continues to shift, it’s looking to expand its footprint.

The biggest shift these days is the publisher’s growing interest in the world of cinema. After seeing Hollywood fumble one of its valuable franchises with Prince of Persia, Ubisoft has started to take things into its own hands, overseeing production on films tied to the Assassin’s Creed and Splinter Cell franchises.

And Ubisoft CEO Yves Guillemot says the company doesn’t plan to cede control this time around.

Read more at Gamasutra

Ubisoft’s Guillemot on evolving audiences, Wii U, and possibly buying THQ

Among third-party publishers, you aren’t likely to find a bigger Wii U booster than Ubisoft chairman and CEO Yves Guillemot.

That’s hardly surprising, given his company’s big bet on the system (it has 10 games in the Wii U’s “launch window,” including six day one titles). But even Guillemot has some things he’d like to see Nintendo doing differently.

Specifically: He’s not a big fan of the console’s price.

Read more at GamesIndustry.biz

Ubisoft’s Guillemot: New consoles are overdue

With the current console generation in the midst of its eighth year — and retail game sales sliding for the past seven months — there’s little argument that the Xbox 360, PlayStation 3 and Wii have become a bit long in the tooth. There might be plenty of power left to exploit from their components, but from a consumer standpoint, people are ready for something new.

So is Yves Guillemot. The CEO and co-founder of Ubisoft says his company has plenty of strong titles doing well these days, but the publisher revels in new hardware launches.

Read more at Gamasutra

Interview: Ubisoft’s Guillemot Talks Early Adoption Of Wii U

Ubisoft’s chairman and CEO Yves Guillemot talks to Gamasutra editor-at-large Chris Morris about his company’s early adoption of the upcoming Nintendo Wii U, and about how the new transition means that Sony and Microsoft need “new machines soon.”

When it comes to early adoption, gamers don’t have anything on Yves Guillemot.

The chairman and CEO of Ubisoft has long taken the approach that as a new gaming system approaches, his company wants to be one of the flag bearers for the launch lineup. It did it with the Xbox 360. It did it with the 3DS. And it’s planning to do it once again when Nintendo’s Wii U hits store shelves next year.

Read more at Gamasutra.com