Pre-order Assassin’s Creed: Unity, win a prize (maybe)

Game assassin's creed unitypublishers loooove pre-orders. And to encourage gamers to plunk down cash a few months early, they often dole out rewards in the form of extra characters, weapons or missions. Occasionally, you’ll get a trinket.

But for Assassin’s Creed: Unity, Ubisoft is taking a page out of Wheel of Fortune and offering pre-orderers a weekly chance to – no joke – spin a virtual slot wheel to determine prizes. Those could range from in-game content to something much more glamorous.

Read more at Yahoo! Games

Hollywood could learn from videogame franchise strategy

The VideoGameReport_callofduty_640videogame industry takes its franchises even more seriously than Hollywood.

New games — or at least digitally downloadable content — are expected every year by a voracious audience, with billions in grosses potentially at stake. One misstep can turn a popular game’s most ardent evangelists into its loudest critics.

Read more at Daily Variety

Assassin’s Creed III sales top 7 million

The assassins-creed-3-sales-top630shift to the American Revolution has been a good one for the Assassin’s Creed franchise.

The latest game in the series, which features a new setting and a new Native American protagonist, has sold more than 7 million copies in its first month on shelves, Ubisoft announced on Wednesday.

Read more at Yahoo! Games

Ubisoft dips its toes into Hollywood’s waters

Ubisoft may first and foremost be a video game studio, but as the industry continues to shift, it’s looking to expand its footprint.

The biggest shift these days is the publisher’s growing interest in the world of cinema. After seeing Hollywood fumble one of its valuable franchises with Prince of Persia, Ubisoft has started to take things into its own hands, overseeing production on films tied to the Assassin’s Creed and Splinter Cell franchises.

And Ubisoft CEO Yves Guillemot says the company doesn’t plan to cede control this time around.

Read more at Gamasutra

Ubisoft fast-tracking Assassin’s Creed film

Desmond Miles is speeding towards the big screen — and he’s taking the express lane.

Ubisoft has announced a partnership with New Regency Partners for an Assassin’s Creed film adaptation. The companies hope to have a script, cast, and director in place by next summer, which could put the film in theaters as early as 2014.

Read more at Yahoo! Games

Ubisoft doubles down on dude aud

In the first 15 minutes of its annual pre-E3 press conference, Ubisoft had a surprise performance by Flo Rida, dancing girls and in-game footage of a topless woman being fondled.

The message was clear: Ubisoft is not fooling around with its latest crop of titles — clearly targeted at men.

Read more at Daily Variety

Jade’s Empire: Ubisoft’s Raymond looks forward

Ubisoft Toronto managing director Jade Raymond has a lot to do in the next few months.

Her studio is about to formally unveil the latest installment of the Splinter Cell franchise. She’s hiring employees for the division at the blistering pace of about 12 per month. And, in just a few months, her second child is due. But the most interesting thing in her sights — career-wise, anyhow — is a bit more long term.

Read more at Gamasutra

Assassin’s Creed: Revelations on PS3 includes first game for free

Heard the incessant praise about the Assassin’s Creed franchise, but still haven’t gotten around to playing the original game? For shame!

The good news is you’ll soon be able to overcome this gaming faux pas — and no one has to be the wiser.

Read more at Yahoo! Games

Deja Vu: The Most Important Dates in Videogames

Odds are you’ve got certain days circled on your kitchen calendar. A birthday, an anniversary, perhaps the annual family trip to Disneyland — whatever it is, it’s something that happens the same time every year and it’s a day worth remembering.

Turns out the gaming world works in a very similar fashion. While the precise dates are a little more flexible, the industry has an uncanny knack for releasing new versions of hit games right around the exact same time each year.

Read more at Yahoo! Games

THQ heads north, grabs key Ubisoft talent

Add THQ to the publishers expanding their operations into Canada. The company behind WWE games and last year’s “Avatar” has announced plans to open a development studio in Montreal – and has grabbed one of the country’s top developers in the process.

Patrice Désilets, formerly creative director on the “Assassin’s Creed” franchise at Ubisosft, will join the company next summer. (He’s currently riding out a non-compete from Ubisoft.)

Read more at Variety’s Technotainment blog