eReaders: And then there were three… or is that four?

Amazon has one. Barnes & Noble has one. Now it’s Borders’ turn.

The Kobo eReader, which has the full backing of the Borders book chain, has set a release date. The device will go on sale June 17, entering a market that was already crowded before Apple put itself in the ring a month ago.

Read more at Variety’s Technotainment blog

Ari Avad has plans for Pac-Man

The man who brought Spider-Man, Iron Man and the X-Men to the big screen may have his eyes on Pac-Man.

Ari Avad, former CEO of Marvel Studios and current executive advisor for Namco Bandai, will be on hand at an E3 party celebrating the world’s best known pellet eater “to make an announcement about the worldwide premiere of his newest Pac-Man project.”

Read more at Variety’s The Cut Scene blog

Analyst: No iPhone for Verizon this year

There were a lot of surprised gasps this year when Apple announced the iPad’s 3G service would be provided by AT&T. Then there were a few more when the low monthly cost of the service was unveiled. 

Turns out, that deal might have bought the phone company a bit more exclusivity time with the iPhone.

Read more at Variety’s Technotainment blog

Starcraft meets Facebook: A huge game gets bigger

The anticipation levels for “Starcraft II” are already sky high – but now Blizzard Entertainment has found a way that could make the game an even bigger time sucker.

Blizzard and Facebook have struck a deal, which will integrate the social network into Blizzard’s Battle.net service. That means players of “Starcraft II: Wings of Liberty” will be able to find Facebook friends who are also on Battle.net, making it easier to play a game with them.

Read more at Variety’s The Cut Scene blog

Sex Toy or Gadget?

Spurred on by Apple’s rethinking of how a computer should look and act, several new companies have launched pleasure items that aren’t as obvious as the adult novelties of bygone days. What this means, of course, is that clean, minimalistic design has infiltrated all sectors.

The pleasure objects of yore have lost their flesh tones and garish neon hues, because, honestly, no one wants those things on their nightstand. Thanks to attractive, sleek aesthetics, it’s now sometimes hard to tell the difference between sex tech and gadget tech. Can you?

Take the quiz at AOL’s Switched.com

The evolving role of media companies and gaming

Traditional media companies looking to profit off of the video game industry may need to rethink their methods. A panel of industry executives and analysts at the Digital Hollywood conference noted late Tuesday that the old ways of making money from the industry just don’t work any more.

“Licensing content is dead,” proclaimed Take Two Interactive Software CEO Ben Feder.

Read more at Variety’s The Cut Scene