When a 2009 holiday price war erupted between
two of the largest online retailers, GameStop found itself caught in the middle.
Amazon and Wal-Mart kicked off last December by slashing prices on 25 of the year’s most popular video games—with the average discount ranging from 15 percent to 20 percent. That caught GameStop by surprise—and ultimately contributed to the company reporting flat earnings for the nine-week period.
Chris Morris: Journalist 